With ICSC less than a month away, the buzz for scheduling meetings and penciling in events is palpable. Yet, amidst the flurry of logistical planning, have you considered your social media strategy for maximizing your impact before, during, and after the conference?

Every day, I witness a growing number of professionals in my network recognizing the value of cultivating their social media presence to enhance their personal brand and business. And the results? Remarkable. I was recently reminded of the importance of personal connection at a conference when a landlord representative remarked, “I want to work with someone who genuinely get along with”. Those words struck a chord with me because, let’s face it, amidst the stress of work, whether it’s selecting vendors, partners, or brokers, spending hours in meetings and potentially travel, requires a genuine rapport and connection.

But here’s the kicker: how can people truly get to know you if they only meet you a few times a year? This is where the power of social media steps in. Crafting and sharing your personal brand with your audience fosters a deeper connection. Wouldn’t you prefer to collaborate with someone you know and enjoy working with rather than a complete stranger? If not yet convinced, let me delve further into the impact of investing in your social media presence.

1. Building Relationships Beyond Borders: Social media transcends physical boundaries, allowing you to connect with industry peers and potential clients worldwide, thereby expanding your network and opportunities.
2. Authenticity Breeds Trust: Sharing authentic insights, experiences, and expertise on social media humanizes your brand, establishing trust and credibility among your audience.
3. Staying Top-of-Mind: Consistent engagement on social media ensures that you remain on the radar of stakeholders, keeping your brand top-of-mind even outside of conference settings.

By harnessing the potential of social media, you not only amplify your presence, but also cultivate meaningful connections that can translate into long-term partnerships and opportunities.

So, as ICSC approaches, I urge you to not only focus on the logistics of the conference, but also consider how you can leverage social media to elevate your presence and leave a lasting impression. Because in a world where relationships matter, your social media strategy could be the game-changer that sets you apart from the crowd.

Are you ready to make your mark? Check out our Social Media 101 for ICSC RECon course, here to learn more about set up, optimization and content ideas to prepare for Vegas this year!